Official WhatsApp API. Meta Ads that fill it.
Most businesses run ads in one place and chat with customers in another, and leads get lost in between. Convic does both on Meta's own official systems: we design and manage your Facebook and Instagram ads, and every person who taps your ad lands in a WhatsApp chat that your team (or your AI chatbot) answers in seconds.
Why should your business use Meta Ads?
Think of Meta Ads as renting a spot in front of the right people, only when you want it. Here are the six reasons business owners tell us matter most.
Your customers are already on Meta
Facebook, Instagram and WhatsApp all belong to Meta.
People open these apps many times a day. When you run a Meta ad, you are not asking people to go somewhere new. You show up inside the apps they already use, between a friend's photo and a funny video. Your shop window is on the busiest street in town.
You choose exactly who sees your ad
No more shouting at everyone.
A newspaper ad goes to everyone who reads the paper. A Meta ad can go only to women aged 25 to 40 in Ludhiana who like skincare, or to people near your clinic, or to people who already visited your website. You pay to reach people who could really buy, not people who never will.
A small budget is enough to start
You do not need a big marketing budget.
You set a daily amount, for example what you would spend on a team lunch, and Meta spreads it across the day. You can raise it when the ads work, pause it when you are out of stock, and stop any time. No long contract with a media house.
You can see what works and what does not
Every rupee is counted.
Hoardings and pamphlets cannot tell you who saw them. Meta shows how many people saw your ad, how many tapped it, how many started a chat and what each chat cost you. If an ad is not working, you find out in days, not months, and you change it.
Organic posting alone is slow
Only a small part of your followers see a normal post.
Posting daily is good for trust, but a normal post reaches only some of your followers. Ads let you reach new people on purpose, on the days you need sales, such as a festival, a launch or a clearance.
Ads can bring people straight to WhatsApp
This is the big one, and why we pair ads with the WhatsApp API.
A Click-to-WhatsApp ad has a button. The person taps it and a WhatsApp chat with your business opens, with a message ready to send. No form to fill, no website to load, no phone number to type. In India, people already trust and prefer WhatsApp, so more of them actually talk to you.
The Boost button is not the same as a real ad campaign.
Many owners press "Boost Post" on Instagram, spend some money, get likes, and decide that ads do not work. Likes do not pay your bills. Here is the difference.
From scrolling to buying, in one chat.
Ads alone bring attention. The WhatsApp API turns that attention into conversations. Convic connects both so no lead falls in the gap.
Someone sees your ad
On Facebook or Instagram, the ad is shown only to people who match your ideal customer.
They tap the WhatsApp button
WhatsApp opens with a message already typed, like "Hi, I want to know more." One tap to send.
Your reply arrives in seconds
A chatbot on the official WhatsApp API answers instantly with price, photos or a booking link. A team member steps in when needed.
Nobody is forgotten
If a person goes quiet, Convic can send an approved reminder message. Every chat is saved in one inbox with tags and status.
The chat becomes a sale
Payment link, appointment or order, all inside the same chat the customer already trusts.
You see what it cost
Cost per chat, chats that turned into customers, and which ad brought them, so the next rupee goes to what works.
The same idea works for many kinds of business.
Pick a business type to see what the ad says and how the WhatsApp conversation continues. These are sample chats to show the flow.
Run your ads on the official WhatsApp API, not a shortcut.
Ads bring people to your WhatsApp. If that WhatsApp number can get blocked tomorrow, every rupee spent on ads is at risk. The official API removes that worry.
Messages go through Meta itself
The official WhatsApp Business API is Meta's own system for businesses. Your messages are not sent through a hacked or borrowed number.
Your number stays safe
Tools that copy WhatsApp Web or bulk-send from a normal number can get your number blocked. The official API follows Meta's rules, so your business number is protected.
Built for many people and many chats
Your whole team can answer from one inbox, a chatbot can handle the first reply, and thousands of conversations can run at once.
Approved templates for follow-ups
To message someone after the 24-hour chat window, you use a Meta-approved template. This keeps messaging clean and your quality rating healthy.
Green tick eligibility
Businesses on the official API can apply for the verified business badge, which helps customers trust that your chat is really you.
Ads and chats work together
Click-to-WhatsApp ads connect directly to your API number, so the lead from the ad is already inside your inbox with its source recorded.
You run the business. We run the ads and the chats.
Plan
We learn your product, price and customer, then choose who to target and what the ad should offer.
Create
Our team designs the ad images, videos and text so they look professional and stand out in the feed.
Run
We set up the Meta account, the Click-to-WhatsApp button and the chatbot, then launch the campaign.
Improve
We check results regularly, stop weak ads, grow the strong ones and share clear reports with you.
Ad words, explained like a friend would.
An ad with a button that opens a WhatsApp chat with your business.
How many different people saw your ad.
How much you paid, on average, for each person who started a chat.
A person who showed interest and shared a way to contact them.
Showing ads again to people who already visited your page or chatted with you.
Meta finds new people who are similar to your best existing customers.
A small tracker on your website that tells Meta who visited and who bought.
The final action you wanted: an order, a booking, a payment.
A message format approved by Meta, used to contact a person after the 24-hour chat window.
Six mistakes we fix for new clients.
Sending ad clicks to a slow website
Many people leave before the page loads. A WhatsApp chat opens instantly.
Replying hours later
A person who messaged you is warm for minutes, not days. A chatbot gives the first reply at once.
Using the Boost button only
It spends money on likes. A planned campaign spends it on conversations and sales.
Never changing the ad
Ads get tired. Testing new images and offers keeps costs from creeping up.
Messaging from an unofficial tool
One report from a customer can get a normal number blocked, together with all your chats.
Watching likes instead of sales
What matters is chats started, customers won and cost per customer.
Common questions, plain answers.
It is a paid advertisement that shows on Facebook, Instagram and other Meta apps. You choose who sees it, how much you spend each day, and what button the ad has, for example "Send message on WhatsApp".
Get customers talking to you on WhatsApp.
Tell us what you sell and where your customers are. We will suggest a simple plan for your ads and your WhatsApp.
+91 62800 06284·Official WhatsApp Business API·Results vary by business