Official Meta Business Partner for the official WhatsApp API.
A simple guide for business owners: what the official WhatsApp Business API is, what a Meta Business Partner is, how it is different from the WhatsApp Business app and from unofficial tools, what it costs, and how to get started with Convic.
What is the official WhatsApp Business API?
The official WhatsApp Business API is Meta's own way for businesses to talk to customers on WhatsApp at scale. It lets many team members, chatbots and software tools use one business number together, send approved notifications, and receive chats from Facebook and Instagram ads, all inside Meta's rules.
You do not download an app for it. You use it through a platform from a Meta partner, such as Convic, which provides the inbox, the chatbot builder, the CRM and the reports.
What does "Meta Business Partner" mean?
Meta does not let every company sell WhatsApp access. A Meta Business Partner is a company that Meta has reviewed and approved to build, sell or manage Meta business products for other businesses.
Tip: before you buy from any provider, ask for their Meta partner listing and check it on Meta's website.
Reviewed by Meta
Meta checks a company's technical setup, business practices and support before it joins the partner programme.
Allowed to build on Meta's tools
Partners connect to WhatsApp, Facebook and Instagram through official channels, not workarounds.
Follows Meta's policies
Partners must follow Meta's commerce and messaging policies, which protects your number and your customers.
Different types exist
Meta uses different partner levels and names, such as Tech Provider and Tech Partner for software companies, and Business Partner for companies in the wider programme. The list is public on Meta's website.
WhatsApp Business app vs official API vs unofficial tools.
These three are often mixed up. Here is how they compare in everyday use.
Everything the official API unlocks, with Convic.
Shared team inbox
Sales, support and admin staff reply from one dashboard. Assign chats, add notes and tags.
Chatbot builder
Answer common questions, take orders, book appointments and qualify leads automatically, day and night.
Template messages
Send order updates, reminders and approved offers to customers who agreed to hear from you.
Campaigns
Send a message to a chosen group of contacts and see who received, read and replied.
Meta Ads integration
Click-to-WhatsApp ads send leads straight into your inbox, with the source saved.
CRM and contacts
Every customer has a profile with history, tags and status, so no lead is forgotten.
API and integrations
Connect your website, store, ERP or app to send alerts and receive messages automatically.
Reports
See messages sent, delivered, read, replies and chatbot results in plain charts.
Green tick support
We help you prepare for the verified business badge. The badge itself is decided by Meta.
Get the official WhatsApp API in five steps.
Timing depends on how fast your documents and verification are approved.
Start setupGather your business details
Business name, address, website or social page, and documents that match your name. You also need a phone number that is not already on WhatsApp.
Link your Meta Business account
Convic helps you create or connect your Meta Business account and add your WhatsApp Business account to it.
Verify the number and the business
You confirm the number with a code. Meta may ask you to verify your business, which unlocks higher messaging limits.
Add your profile and templates
We set your display name, logo and description, and submit message templates for Meta to approve.
Start chatting
Turn on your inbox, chatbot and campaigns. You can add ads that open WhatsApp at any time.
The six WhatsApp API terms every owner should know.
24-hour window
When a customer messages you, you can reply freely for 24 hours. After that you need an approved template.
Message templates
Meta approves the format of messages used to start chats or follow up. Typical uses are order updates, reminders, offers and one-time codes.
Opt-in
Customers must agree to receive your messages. A form checkbox, a chat reply or an ad chat all count when recorded properly.
Quality rating
Meta watches how customers react. If many block or report you, your quality drops and your limits can shrink.
Messaging limits
New numbers start with a daily limit on new customers. Good quality and business verification can raise it over time.
Message charges
Meta charges for certain message types, and the rates depend on type and country. Customer-started service chats are treated differently from business-started ones. Check Meta's current pricing page.
Where the official WhatsApp API helps most.
Online stores
Order confirmations, shipping updates, abandoned cart reminders, payment links.
Clinics and wellness
Appointment booking, reminders, diet plan follow-ups, report sharing.
Schools and coaching
Admission enquiries, fee reminders, class updates, parent communication.
Real estate
Lead capture from ads, property details, site visit scheduling.
Finance and insurance
Renewal reminders, document requests, one-time codes, support.
Travel and hospitality
Bookings, itineraries, check-in details, guest support.
Seven questions to ask any WhatsApp API provider.
- Is the company listed as a partner on Meta's own website?
- Do you keep ownership of your Meta Business account and number?
- Are Meta's message charges shown clearly, without a hidden markup?
- Is there an inbox, chatbot and CRM, or only an API with no tools?
- Can you get help in your own language and time zone?
- Can you export your contacts and chats if you leave?
- Do they warn you about opt-in rules and quality, not only sales?
Official WhatsApp API: questions and answers.
It is the version of WhatsApp that Meta built for medium and large businesses. Unlike the free WhatsApp Business app on a phone, it connects to software, so many team members, chatbots, CRMs and ad campaigns can use one business number at the same time.
Start on the official WhatsApp API with Convic.
One platform for your inbox, chatbot, campaigns and Meta Ads, on Meta's own official system.